Audience research

 

•  79% of this film appeals to 15-24 year olds with 53% being male and 47% female. 25-34 is the second highest with 12%. This shows that this supernatural horror film mainly appeals to a younger age group as people who are too young wouldn't want to watch it, and people who are too old wouldn't want to watch it.

• 41% of this film appeals to 15-24 year olds, although 35% appeals to 25-34 and 19% to 35-44. This shows that 'The Grudge' doesn't really have a main audience base like 'Paranormal Activity' as the percentages shown for 'Paranormal Activity' have a much bigger gap inbetween the age groups. This also shows that 'The Grudge' appeals more to older people than 'Paranormal Activity.' 56% of the audience were males, and 44% were females, showing that males prefer this film.

 

•  74% of this film appeals to 15-24 year olds, with 40% being males and 60% being females. The second highest is 25-34 year olds and 45+. These statistics show that this film generally appeals to a younger audience and mainly females, as females may find it scarier than men.

• 54% of this film appeals to 15-24 year olds with 51% being male and 49% being female. The second highest percentage is 26% which is 25-34 year olds. This shows that this film doesn't have a wide preference gap as both gender's almost equally like it.

• 57% of this film appeals to 15-24 year olds, with 52% being male and 48% being female. The second highest group is 25-34 with the viewing being 31%. 

 
 

• Overall from looking at these film statistics, it shows that horror films are mostly watched by 15-24 year olds, with most of the population of that being males, with females not far behind. This shows that most horror films are equally liked by males and females. Also from the age group percentages it shows that people younger than 15 don't really like horror films, and people above 34 don't generally watch them as much. The films show that some 25-34 year olds watch horrors, but 15-24 is still the dominant age group.